CREATIVE DIRECTOR / ART DIRECTION
PANDORA THE WORLD OF AVATAR
I could talk for a long time about the intricacies of this campaign. It consumed months of concepting, planning and execution. The creative conceit: Pandora is a real place. The frontier of inter-planetary eco-tourism. And to make it all believable we created the only travel company that could get you there. From the CEO, to Cam Demarco the field agent, we crafted key employees of the ACE travel company for guests to interact with, all leading up to booking a vacation to Pandora. From the chat bot on the booking website, to a video feed on instagram every detail was covered. The campaign character Cam Demarco became so popular he was asked to introduced James Cameron and Bob Iger and the Pandora ribbon cutting ceremony.
Below is a few samples of the campaign including the "making of" video with James Cameron, Joe Rohde and Jon Landau. Also the national TV spot and the VIP invitation box and video.
