MATT STEWART

When the Star Tours attraction was relaunched the most exciting part of the campaign was a partnership with xbox. Microsoft was really tapping into the branded destination environment and asked bigger brands like Disney to pilot creative. Below is a overview video the xbox team put together recapping the experience. It is such a unique platform that supports everything from video content to gamification. And with an audience of 48 million subscribers it was the perfect place to launch Star Tours. To this day the Star Tours BDE is the most engaged campaign on their ad platform. The actually sent the team a box of champaign. Cheers.