CREATIVE DIRECTOR / ART DIRECTION
TAILGATE GUYS
As the Marketing / Creative Director at Tailgate Guys I had one goal. To elevate the brand's presence. Already the leader in it's category, the brand lacked personality. The social strategy was two fold, increase awareness and public perception as well as create content that could be used to attract new NCAA and Professional franchise partners. In very short amount of time this content began to strike a chord with both audiences. The creative helped open doors and the company added its first MLB and NFL teams to its already impressive NCAA partner roster.
Also under my direction the company launched its first hospitality partnership with the 2018 Allstate Sugar Bowl in New Orleans. The VIP tailgate experience was the pinnacle for Alabama and Clemson fans. From Selection Sunday announcement videos to overseeing the tactics surrounding a College Football Playoff game the campaign was a sellout success.
