MATT STEWART

When Madame Tussauds asked us how to launch their Justice League attraction, I immediately channeled my comic book loving 10 year old self. With the support of Warner Brothers we decided to launch a global scavenger hunt. Inspired right from DC comics, we created custom mother boxes and hid them in locations around the world. Using social media (and a time square billboard) to plant the clues, willing participants would search for the boxes and a golden ticket to be a part of the grand opening of the attraction in Orlando, Florida.

 It was a huge success getting global media attention as well as some pretty high profile retweets from Gal Gadot, Henry Cavill, and Warner Bros. Studios. 

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Along with the campaign concept and execution I art directed the b-roll and photography for the attraction. And I may or may not have operated a SFX machine at the grand opening event.